EMOTIONAL CONNECTIONS
People are feeling creatures that think – we evolved through instinctive responses which are often what we revert to – without even knowing it.
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RELATIONSHIPS
Engagement, Retention, Customer Value, Loyalty, Advocacy are measures of marketing success today.
They simply reflect that consumers seek a relationship as much as brands and organisations do.
They are dynamic, multi faceted and fragile – so understanding how to manage and maintain them are critical to forming a relationship of value.
