History
Alan founded The Buzzz in 2003 with the aim of creating an Insight Driven Consultancy in the days when insight was a far less frequently used word than it is today.
Since then we have covered an incredibly wide range of subjects and grown from a focus on food and drink to encompass health and welfare; moved from tech design through transport to understand the fear and vulnerability brought about by crime.
We have worked on every continent, for some of the largest brands in the world as well as some of the smallest start up businesses.
We have published papers on Media Advertising, Sustainability and charted the breakdown of trust amongst consumers and the public in almost every facet of life.
We have also survived two recessions, raised families and maintained a love and enthusiasm for the clients we have retained and gained.
History
Alan founded The Buzzz in 2003 with the aim of creating an Insight Driven Consultancy in the days when insight was a far less frequently used word than it is today.
Since then we have covered an incredibly wide range of subjects and grown from a focus on food and drink to encompass health and welfare; moved from tech design through transport to understand the fear and vulnerability brought about by crime.
We have worked on every continent, for some of the largest brands in the world as well as some of the smallest start up businesses.
We have published papers on Media Advertising, Sustainability and charted the breakdown of trust amongst consumers and the public in almost every facet of life.
We have also survived two recessions, raised families and maintained a love and enthusiasm for the clients we have retained and gained.
Will Redding
Lead Consultant for Quantitative Research
Work Special Interests:
- Making Complex data sets simple and easy to understand
- Finding the Story and bringing it to life
- Segmentation Solutions
- Experimental Designs
- Re-invigorating Established Methodologies
Outside work Special interests:
- Paddle Boarding
- Junior Rugby Coaching
- Running after 3 boys
- Keeping Chickens
Alan Bowman
Lead Consultant for Qualitative Research
Work Special Interests:
- Emotional Motivations on Consumer Decisions
- Creative Workshopping
- Ethnography
- Product, Brand or Creative Development
Outside work Special interests:
- Tennis
- Creative Writing (there is a novel in here somewhere)
- Script Writing
- Observational Humour
Our Superb Team
At the heart of The Buzzz are two experienced consumer research and insight consultants. Alan leads on projects requiring right brain creative thinking and interpretation, workshopping and facilitation. Will leads on the projects where we rely on measurement, data, metrics and control. However it is in the combination of these skills where the knowledge and insights and commercial value is most often seen.
We have nurtured a Network of Partners who complement and support our work in a variety of ways.
Organisational Change and Leadership
Film making and Storytelling
Semiotics and Cultural Analysis
Advanced Statistical Analysis and Modelling
Brand Strategy & Planning
Creative Development & Packaging Design
Children and Youth focused Research
Service Implementation and Project Management
Organisational Change and Leadership
Film making and Storytelling
Semiotics and Cultural Analysis
Advanced Statistical Analysis and Modelling
Brand Strategy & Planning
Creative Development & Packaging Design
Children and Youth focused Research
Service Implementation and Project Management
NEW LIGHT THROUGH OLD WINDOWS
We have found real success in building on some of the great techniques and approaches of the past like ServQual and Kano. A little bit of Buzzz polish and refresh for an online approach has worked wonders.
INSTILLING INSIGHT
We work with clients to ensure that insights are not just deployed but embedded in all future thinking. We run workshops, commission video or write stories to ensure insight once found is not lost to the organisation.
JUST ENOUGH
Sometimes you just need enough research to tip the balance, reduce the risk or assess the opportunity. It doesn’t have to be a grand design when it is a sprint for the line. If there is enough experience.
READ WHITE PAPER
NEW LIGHT THROUGH OLD WINDOWS
We have found real success in building on some of the great techniques and approaches of the past like ServQual and Kano. A little bit of Buzzz polish and refresh for an online approach has worked wonders.
INSTILLING INSIGHT
We work with clients to ensure that insights are not just deployed but embedded in all future thinking. We run workshops, commission video or write stories to ensure insight once found is not lost to the organisation.
JUST ENOUGH
Sometimes you just need enough research to tip the balance, reduce the risk or assess the opportunity. It doesn’t have to be a grand design when it is a sprint for the line. If there is enough experience.
